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“Ka-Ching! They say the CFO role should pay for itself, and this is a book that will pay for itself many times over. Pam Prior’s Chapter 4 “signature exercise” alone will save business owners many thousands of dollars. Whether you are looking to add a bookkeeper, part-time CFO or full-time CFO, this book is an eye-opening must read.”

–Kevin Kruse, New York Times bestselling author and Inc 500 Entrepreneur

Do you love your business, but hate accounting?

Do you sit up at night with your mind processing and reprocessing unresolved questions about how to keep your business on a solid financial footing or nurture it to the next level?

Are you paying good money for an accountant and bookkeeper, and still lacking enough confidence in your company’s financials to answer the critical questions?

Do you feel like you’re flying blind and fast with no sense of the terrain ahead?

Here is your step-by-step blueprint for using the tools and people you have already paid for to shine a financial spotlight on your business in a way that makes sense to you and clears the haze, including:

  • How to transform piles of reports into business insights without boredom and frustration.
  • The reasons you may want to kill your bookkeeper, and how to prevent it.
  • Transforming your financial statements to tell the story of your business in your own language
  • How to understand your financial story without ever saying the words “debit and credit”
  • Why it’s okay to pull out and dust off those monthly financial reports you’ve been hiding in the drawer
  • And much, much more.

Your First CFO will transform your current stress and uncertainty about bookkeepers, accounting, and finance into quiet and steady confidence in the future of your business.

My business is growing exponentially, and I need a CFO to can help set us up for a clear, crisp, flexible, and reliable financial (CASH) forecast, WITHOUT slowing us down.  Pam immediately earned my trust, and just as importantly, the trust of my team.  Her confidence, experience, and caring are evident at the very first meeting.With Pam, we proceeded to go from a monthly financial meeting in which I said “This was the biggest waste of my time; and none of these numbers make sense;” to a financial meeting after which I said,“This was the best use of an hour spent on my business in the last month.Sure – things are changing every day, that’s why this business is growing so successfully; and at the Author Incubator, we can count on Pam to keep up and with the vision and to clear the financial path in front of us before our foot hits the ground.

Dr. Angela Lauria

Shout out to Pam Prior who supported me through a major negotiation process. She was my CFO quarterback who created calculators and ran financial plays with me in real time. She also had a wealth of deal experience she offered key wisdom from. Pam is the ONLY CFO I’ve ever met that doesn’t say NO. She says, let’s figure out HOW. Also the first who understands Startups that create exponential growth.

James Tonn

Ka-Ching! They say the CFO role should pay for itself, and this book will pay for itself many times over. Chapter 4 “signature exercises” alone will save business owners many thousands of dollars. Whether you’re looking to add a bookkeeper, part-time CFO, or full-time CFO, this book is an eye-opening must-read.

Kevin Kruse